Newly appointed as Chief Commercial Officer Digital at SICPA, Richard Budel is very much a product of his pragmatic Dutch farming heritage
Richard’s strength is in helping public and private entities to separate the achievable from the unrealistic, to clarify business strategy and ensure the appropriate use of technology. Richard believes that businesses operate best when human endeavors are supported by technology; increasing the efficiency and effectiveness of current products and services, and stimulating the creation of new products and services through innovation or invention.
He started his career 25 years ago, moving back and forth between public and private sector employment, establishing himself as a thought leader in the domains of public safety & security, defense & intelligence, and with local government (Smart City).
Richard has lived in more than a dozen countries, worked in 77 and visited 112. He has worked across the globe to ensure that the primary focus of IT in government is to serve the residents, tourists, businesses and employees of cities and countries, not the other way around.