Sustainability in a digital world needs trust but today’s reality shows us cyber crimegangs, supply chain and IT forced shutdowns, targeting all economic sectors and society like latest food giant JBS one month after the Colonial pipeline shutdown, +47% cyberattacks against hospitals. The topic is of global importance and is being discussed at the Biden-Putin summit in Geneva at the heart of the Trust Valley. Without trust, consumption is just a one-time transaction. With trust, it becomes a powerful tool for generating new revenue streams and building long lasting relationships.
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